Restaurant App Builder

Boost Your Restaurant Business with a Mobile App

A business owner will definitely want its business or product to be easily accessible to the customers. To be visible to a greater audience is the demand of any businessman. The same goes for a restaurant owner, in fact, more so. For a restaurant, greater visibility implies more customers and more customer’s means increasing profits. Using mobile apps seems to be the latest trend for achieving the much-needed visibility. This method may well be substantiated.

According to Counterpoint Research, the number of active smartphone users in India has crossed 220 million, beating the US market. In terms of smartphone users worldwide, a growth of 30% is expected by the end of 2016, when compared to 2014, according to Statista. From the time spent using a phone, around 90% is spent in using apps while the remaining 10% is spent in using the browser (according to Yahoo's Flurry analytics). Also, as of March 2014, FoodPanda recorded a month-on-month growth of 60-70% in orders made through the app. Statistics clearly show that having a mobile app will in no way harm the business in terms of customer reach.

Let's now see how mobile ordering apps help the restaurant business.

- Mobile technology makes it simpler

Everything you touch becomes 'gold'...err...or should we say 'a mobile app'? Almost every business domain is moving into the mobile space. Mobile technology makes business easier and more so for restaurants as ordering, payment, receiving feedback, etc. can be done through mobile phones. Customers will be able to view the menu, place orders and make payments according to their convenience.

- Improves brand awareness

Brand awareness is the first step in the journey of a brand. It is, therefore, necessary for a brand to have high awareness among customers. With customers continuously glued to their smartphones and hooked to the numerous mobile apps, an app for your restaurant business is sure to create the needed cognizance among customers.

- Internal order fulfillment becomes easier

A restaurant needs to ensure efficient working of the internal order fulfillment system. A mobile app enables easy order taking as it avoids possible pronunciation mistakes and difficulty in understanding handwritings. With payments also being done through mobile apps, the hassles of credit card number and payment amount can be evaded. It makes the internal system easy flowing.

- Increased customer engagement

The interaction between a business, in this case, a restaurant, and a customer increases with the use of an app. Consumers these days are obsessed with the umpteen number of apps available. The more time a customer spends looking through an app, the greater are the chances an order might materialize. A mobile app will allow customers to directly interact with the restaurant.

- Easy access to the menu

An app will help in making your complete menu visible to customers. Customers are more likely to place an order or drop by at a restaurant if the menu is easily available to them. Access to the menu through an app will help restaurants to boost their revenues as more orders may come in.

- Increased business during the weekdays

A restaurant generally sees fewer footfalls during the weekdays. A mobile application would result in people ordering from the restaurant on weekdays when they can't go down personally. Working customers would opt for placing an order and having it delivered to their location. Restaurants can increase their revenues by fulfilling orders during the weekdays.

- Direct Marketing Channel

A restaurant needs to be marketed and promoted as much as any other business. A mobile app acts as a platform for restaurants to publicize their business. The personalized mobile application itself is a marketing tool. Promotional offers, discounts, and similar marketing aids can be brought to the notice of customers through the mobile app.

- Convenience in billing

Handling money matters can be a tedious task, all the more with the different electronic payment options. Separating the bills and calculating the tips can be done much more easily with a mobile application. Also, the struggles of getting credit card numbers right can be avoided.

- Push notifications

For a brand to stay at the top of the mind of consumers, push notifications are the best option. A mobile app provides the requirement of push notifications. They allow quick communication of information, like discounts, special menus, latest offers, etc. Push notifications are also used to send the customer updates on the status of their order - order received, order-in-process, order dispatched and order delivered/received.

So, clearly, a mobile application is a highly favorable option for a restaurant and can boost its business substantially.

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