Viandd is an app maker exclusively for restaurants which will help
in increase the sales by online ordering system and connect to the customer directly.
For more details visit : http://viandd.com
Wednesday, 22 June 2016
Thursday, 16 June 2016
Restaurant App Builder
A business owner will
definitely want its business or product to be easily accessible to the
customers. To be visible to a greater audience is the demand of any
businessman. The same goes for a restaurant owner, in fact, more so. For a
restaurant, greater visibility implies more customers and more customer’s means
increasing profits. Using mobile apps seems to be the latest trend for
achieving the much-needed visibility. This method may well be substantiated.
According to Counterpoint
Research, the number of active smartphone users in India has crossed 220
million, beating the US market. In terms of smartphone users worldwide, a
growth of 30% is expected by the end of 2016, when compared to 2014, according
to Statista. From the time spent using a phone, around 90% is spent in using
apps while the remaining 10% is spent in using the browser (according to
Yahoo's Flurry analytics). Also, as of March 2014, FoodPanda recorded a
month-on-month growth of 60-70% in orders made through the app. Statistics
clearly show that having a mobile app will in no way harm the business in terms
of customer reach.
Let's now see how mobile
ordering apps help the restaurant business.
- Mobile technology makes
it simpler
Everything you touch
becomes 'gold'...err...or should we say 'a mobile app'? Almost every business
domain is moving into the mobile space. Mobile technology makes business easier
and more so for restaurants as ordering, payment, receiving feedback, etc. can
be done through mobile phones. Customers will be able to view the menu, place
orders and make payments according to their convenience.
- Improves brand awareness
Brand awareness is the
first step in the journey of a brand. It is, therefore, necessary for a brand
to have high awareness among customers. With customers continuously glued to
their smartphones and hooked to the numerous mobile apps, an app for your
restaurant business is sure to create the needed cognizance among customers.
- Internal order
fulfillment becomes easier
A restaurant needs to
ensure efficient working of the internal order fulfillment system. A mobile app
enables easy order taking as it avoids possible pronunciation mistakes and
difficulty in understanding handwritings. With payments also being done through
mobile apps, the hassles of credit card number and payment amount can be
evaded. It makes the internal system easy flowing.
- Increased customer
engagement
The interaction between a
business, in this case, a restaurant, and a customer increases with the use of
an app. Consumers these days are obsessed with the umpteen number of apps
available. The more time a customer spends looking through an app, the greater
are the chances an order might materialize. A mobile app will allow customers
to directly interact with the restaurant.
- Easy access to the menu
An app will help in making
your complete menu visible to customers. Customers are more likely to place an
order or drop by at a restaurant if the menu is easily available to them.
Access to the menu through an app will help restaurants to boost their revenues
as more orders may come in.
- Increased business during
the weekdays
A restaurant generally sees
fewer footfalls during the weekdays. A mobile application would result in
people ordering from the restaurant on weekdays when they can't go down
personally. Working customers would opt for placing an order and having it
delivered to their location. Restaurants can increase their revenues by
fulfilling orders during the weekdays.
- Direct Marketing Channel
A restaurant needs to be marketed
and promoted as much as any other business. A mobile app acts as a platform for
restaurants to publicize their business. The personalized mobile application
itself is a marketing tool. Promotional offers, discounts, and similar
marketing aids can be brought to the notice of customers through the mobile
app.
- Convenience in billing
Handling money matters can
be a tedious task, all the more with the different electronic payment options.
Separating the bills and calculating the tips can be done much more easily with
a mobile application. Also, the struggles of getting credit card numbers right
can be avoided.
- Push notifications
For a brand to stay at the
top of the mind of consumers, push notifications are the best option. A mobile
app provides the requirement of push notifications. They allow quick
communication of information, like discounts, special menus, latest offers,
etc. Push notifications are also used to send the customer updates on the
status of their order - order received, order-in-process, order dispatched and
order delivered/received.
So, clearly, a mobile
application is a highly favorable option for a restaurant and can boost its
business substantially.
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